Solutions

Welcome to the future of advertising

Forget about simple impressions, clicks, and conversions — now you can manage your online campaigns with the same KPI's you use to manage your business. With DirectServe™, you'll create deep customer engagements utilizing all the knowledge you already have — knowledge that was unavailable in your online campaigns, until now.

Insight

Use your existing customer knowledge from site analytics, eCommerce data, and customer relationship management to:

see how your customer base intersects with your media buys
recognize and target existing customers

Engagement

Buy and optimize media using your own business criteria.

Score publishers and sites based on your business goals
Improve effective CPM, reduce duplication, and enhance frequency
Increase penetration into your most valuable customer segments

Connection

Don't just target — micro-target.

target, pre-target, and re-target based on customer segment, shopping behavior, or any internal metric
create customized ads with micro-origination
optimize based on the consumer's relationship to you

A whole new way to think about online advertising